The other night I was trying to select a URL for a new website project and testing some out on a popular web hosting site to see which URLs are actually still available. I found about five URLs that I thought would work for my website, but I was on the fence about all of them. So I sat, late at night, imagining some guy like me who works at this web hosting site getting a list of all the URLs that people look at but don't buy, and he goes through and cherry picks all the best ones to sell later, so of course I ended up buying everything. Paranoia is a powerful impulse-buying influencer.
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